11/6/2023 0 Comments Logo total life changes![]() The old, messy, scribbled logo has put in a lot of years at the helm of the WWE brand, so it was about time to put it into retirement. But when people stop talking about it (and they will stop talking about it), then AirBnB is going to be stuck with a logo that looks like a-you know. To us, this sounds like a coded message that says, “We wanted our logo to be provocative so that everyone will talk about it.” Well, mission accomplished. It’s called the “Bélo” and it’s supposed to represent “ the universal symbol of belonging.” ![]() To make matters worse, the logo actually has a name and origin story. Look at it a different way, and it resembles a pair of you-knows-whats. We don’t want to be rude, but if you look at it a certain way, it looks like a such-and-such. It doesn’t matter who you are, what your background is or where you come from, we can all agree on one thing-the new logo for AirBnB looks kinda dirty. AirBnBĭon’t worry if your initial reaction to this logo redesign for AirBnB was to giggle like a 13-year-old boy who just discovered he could write dirty words on a calculator. The confusion left in the aftermath has damaged the brand’s identity, and it couldn’t have been cheap to rebrand so many times over such a short period. The problem here is the constant flip-flopping between different logos. ![]() And this new-old logo does a good enough job of bringing the company’s established identity into the modern age. The old-new logo wasn’t all that bad-a bold change, but a bit refreshing. Not to mention trading in the ampersand for a plus sign is a bit awkward-it makes you want to read it as “Black plus Decker.” JCPenneyīack in 2012 (under the helm of CEO Ron Johnson), JCPenney’s logo was changed to a simplified square design that rebranded the company as “jcp.” The response was lackluster, so when Johnson stepped down as CEO, the unsuccessful logo was redesigned once again and the name was once again changed back to JCPenney. But the new look is so generic that if you didn’t already know the company by name, you’d never know what they actually make or why you should care. It makes sense why Black and Decker would want to upgrade, now that the company is known for home and kitchen appliances in addition to power tools. That is, until recently, when the business decided to modernize and threw out the baby with the bathwater. That old familiar Black and Decker “bolt” logo has been with the company for decades and has always been a symbol of the brand’s dedication to quality-appearing on all of their power tools as a sort of stamp of approval. The answers is a resounding, “Eh, not really.” Black and Decker Somewhere along the way, Reebok forgot to ask themselves one crucial question: “Would anybody actually want to wear this on a t-shirt?” The new Reebok logo would look more at home on a bank teller’s polo shirt than it does on a pair of tennis shoes. So it makes sense that Reebok would want to redesign their logo to stand out from the competition.īut instead, they swapped out one generic-looking logo for another. It’s not like the old Reebok logo was all that special-it always sort of looked like a weird combination of the Nike Swoosh and the three lines in the Adidas logo. Either way, it’s clear that the concept looks much better suited to than DeviantArt. Whether they plagiarized the logo or not is up to you to decide. Many users claim they can’t even see the “D”.īut the worst offense is that the new DeviantArt logo looks strikingly similar to the logo for Russian design studio. The new DeviantArt logo does bring an “A” to the game, but the “D” is kind of hard to see, which has been a point of contention with the design community. If you’re going to change your logo and your target demographic is one of the largest online communities of designers and artists, you better be prepared to bring your “A” game. Here are some recent ill-advised redesign disasters that totally missed the mark. Giving a logo a makeover can go horribly wrong in any number of ways. ![]() We rounded up examples of the worst logo redesign failures and the best “wins” from the last couple years to show you the how to handle a logo redesign project with grace and skill (or, alternatively, how to completely run it into the ground). That can be a scary thing for people, so when popular brands successfully create a great new logo, we sit up and take notice … and when they fail, we notice it even more. When big name brands redesign their logos, the world takes notice because it means that something about our shared culture has changed-it reminds us that the world is changing around us.
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